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The experience design involves the fundamental principles and methods of creating products and experiences that analyses the requirements, expectation and behaviors of users before presenting a prototype of the designed product. This article is highlighting the meaning of experience design and phases of the experience design which begins with the gathering of requirements from the users, then followed by the preparation of a prototype of the product from the defined requirements of the users, then user feedback is taken for transforming the prototype design into the development of final product. The paper is also presenting the paradigm shift from traditional ways of designing the products to innovative digital methods of designing the products by considering user experience. The challenges are also discussed for preparing the product design based on user experience and expectations and considering the user expectations for continuous improvement in the product design. The applications of experience design are also discussed. The practical implications are also demonstrated in the article of experience design. The article is concluding the human centric approach for designing the products. The importance of understanding users' expectations, behaviour, emotions, and motivations to design the products or solutions is also emphasized in the article. The article is presenting a systematic framework for practicing user-centred design where preference is given to the user expectations for designing the solutions.