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Original Article

The Impact of Stress on QWL of Sales Representatives in Marketing of Light Motor Vehicles

Dr.Shalini A1
Assistant Professor, Department of Commerce, GFGC, Chamarajanagara, Affiliated to Chamarajanagara University, India.

Published Online: January-February 2026

Pages: 105-111

References

1. Dee K. Knight Hae-Jung Kim Christy Crutsinger, (2007),"Examining the Effects of Role Stress on Customer Orientation and Job
Performance of Retail Salespeople", International Journal of Retail & Distribution Management, Vol. 35 Iss 5 Pp. 381 – 392.
2. D.Gomathy (2013). “A Study on Organisational Stress, Emotional Intelligence and Organisational Commitment among BPO Employees.”
Thesis - University Of Madras Chennai.
3. James A. Roberts, Richard S. Lapidus & Lawrence B. Chonko (1997). “Salespeople and Stress: The Moderating Role of Locus of Control
on Work Stressors and Felt Stress,” Journal of Marketing Theory and Practice, 5:3, 93-108.
4. Mei-Fang Chen , Chieh-Peng Lin & Gin-Yen Lien (2011). “Modelling Job Stress as a Mediating Role in Predicting Turnover Intention.”
The Service Industries Journal, 31:8, pp 1327 -1345, DOI: 10.1080/02642060903437543.
5. Miss Triveni S (2001). “A Study of Occupational Stress and Quality of Work Life of Professionals.” Thesis – Karnataka University,
Dharwad.
6. Mr. Manju N. D (). “Quality of Work Life of Secondary School Teachers in Relation to their Work Culture and Job Stress”. Thesis –
University of Mysore.
7. Ramya U and Dr. B. Poornachandran (2017). “A Study on Impact of Stress on Quality of Work Life among Women Employees (with
special reference to Chennai city)”. International Journal of Latest Engineering and Management Research ISSN 2455-4847, Vol 02 –
Issue 11, PP 45-49.
8. S. Kayalvizhi (2007). “A Study on Job Satisfaction, Organisational Commitment and Quality of Work Life among Private Hospital Nurses
in Vellore District, Tamil Nadu- South India. Thesis – University of Madras.
9. Sumayya Begum (2012). “The Effect of Work Related Dimensions on Work Stress of the Sales People: An Empirical Study.” European
Journal of Business and Management, ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 4, No.7 pp 143-154.
10. Vinnetha Srivastava (2009). “A Psychological Study of Quality of Working Life, Health Problems and Job Stress of Bank Employees.”
Thesis – Dr Ram Manohar Lohia Avadh University Faizabad.
11. Walton, R. (1980). “Quality of Work Life activities: A research agenda”, Professional Psychology, Vol. 11, No.3, pp 484-493.

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