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Original Article

Privacy Concerns and Trust in AI-Enabled Mobile Applications: A Study of Indian Users

Dr. Neha Gupta1 Suhani2 Geetanshu3 Archna4 Kuldeep Sharma5
1 2 3 4 5 KCC Institute of Engineering and Technology, Greater Noida, Uttar Pradesh, India.

Published Online: March-April 2026

Pages: 270-271

Abstract

This research examines the interplay between privacy concerns and trust in the adoption of AI-enabled mobile applications among Indian users. Using an extended Technology Acceptance Model (TAM), the study evaluates how privacy risk perceptions influence trust, perceived usefulness, and intention to use AI-driven features in mobile apps. A structured survey framework with simulated results is presented to demonstrate analytical rigor.

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