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Original Article

An Empirical Study on How Employees View Organizational HR Practices and Culture: The Role of AI in Improving Employee Engagement and Organizational Performance

Mrithul J1 Prasath M2 Kothai SK3 Kanishka S4 Ashwin Kumar J5
1 2 3 4 MBA Students, School of Management studies, Sathyabama Institute of Science and Technology, Chennai, Tamilnadu, India. 5 Assistant Professor, School of Management studies, Sathyabama Institute of Science and Technology, Chennai, Tamilnadu, India.

Published Online: March-April 2026

Pages: 365-368

References

1. Davenport, T. H., and Ronanki, R. (2018). AI in the Real World. The Business Review from Harvard.
2. Bersin, J. (2020). AI in HR: A New Way to Work. Deloitte Insights.
3. Kaplan, A., and Haenlein, M. (2019). Siri, Siri, in my hand. What Will Happen to Business in the Future
4. Schaufeli, W. B. (2017). Schaufeli, W. B. (2017). How to Use the Job Demands-Resources Model
5. Vrontis, D., et al. (2022). AI in the management of human resources. Research Journal of Business.

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